Products
03.04.2023
Balluff Promotes Lewis to Regional VP Role, Names New US Sales Director
Balluff has announced two major leadership changes. The company, a leading sensor specialist and system provider, named Dennis Lewis as regional vice president of the Americas and Rob Yurjevich as the national sales director of its US subsidiary.
“Dennis has an impressive track record and a solid skill set for working with our teams to drive sales and advance Balluff‘s new technologies,” said Florian Hermle, managing director of Balluff Worldwide. “He is absolutely the right person to lead Balluff Americas to the next level. He is a strong contributor who has proven himself in several roles. We are proud to recruit our future leaders from within our organization.”
Lewis most recently helped lead the company as the CEO of its US subsidiary. He joined the Balluff Inc. team in 2016 as the vice president of sales. He was previously employed as the director of sales and global marketing for BEI Sensors and as the sales director for industrial position and motion for Sensata Technologies. He earned his bachelor’s degree from Park University and his MBA from Arizona State University.
“I’m excited to take on this new role and work more closely with our colleagues across North and South America. Balluff has an exceptional team of talented individuals, and I look forward to finding ways to improve our business position in the region,” said Lewis.
One of Lewis’ first decisions in his new role was to promote Yurjevich, who brings 17 years of industrial automation experience. He joined the Balluff team as a sales engineer in Wisconsin in 2014 and has quickly climbed the ladder, working in strategic sales and sales management roles for the packaging, food and beverage, and automotive teams. Most recently, he served as the director of industry sales for Balluff. Before that, he held sales roles for Videojet and Miles Data Technologies. He earned his bachelor’s degree in business from St. Norbert College in Wisconsin in 1997.
“I am tremendously honored and excited to assume the role of national sales director for Balluff Inc. With its history of being an innovative leader in automation, Balluff is a great company to sell for. I look forward to working with our excellent US sales team to continue the track record of impressive growth we’ve achieved over the past several years,” said Yurjevich.